UK
Trubla — Building an AI-Powered Social Discovery Platform
AI-powered social discovery platform engineered for iOS, Android, Web, and
scalable cloud infrastructure.
From Vision to Impact
Built to launch. Engineered to grow.What Was Done
Trubla was engineered as a multi-platform community ecosystem combining AI-assisted discovery, experience sharing, reputation, messaging, location-aware experiences, analytics, and trust and safety.
The platform includes native iOS and Android applications, a React and Next.js web platform, a Ruby on Rails backend, PostgreSQL, Redis, Firebase, AWS, and Amplitude.
The engineering foundation also includes modular business domains, real-time messaging, content publishing workflows, moderation tools, behavioral analytics, English and Arabic localization, QA validation, regression testing, production releases, and performance monitoring.
Delivered Result
The result is a scalable product foundation designed for continuous product evolution rather than a fixed-feature MVP.
The platform connects three client applications, more than 20 product modules, seven-plus core business domains, and one shared backend platform.
Its core capabilities include AI-assisted recommendations, community interactions, real-time messaging, location-aware discovery, trust and safety, product analytics, and administrative operations.
Core business domains within the modular architecture.
Shared backend platform connecting the product ecosystem.
Core product modules across the platform.
Supported languages: English and Arabic.
Client applications across iOS, Android, and web.
Native mobile applications for iOS and Android.
Project Details
Category
- Social
- AI
- UK
Project Timeline
Technology Used
- Swift & SwiftUI
- Kotlin & Jetpack Compose
- React & Next.js
- Ruby on Rails
- PostgreSQL & Redis
- Firebase
- AWS
- Amplitude
8 Team Members
- 1 UI/UX Designer
- 2 KMM developers
- 2 Server developers
- 2 QA engineers
- 1 Project manager
About The Project
Trubla is an AI-assisted community and discovery platform where users can discover trusted recommendations, publish authentic experiences, build their reputation, connect with creators, and explore personalized, location-aware content.
The ecosystem includes native iOS and Android applications, a web platform, AI-assisted recommendations, community features, messaging, trust and safety, product analytics, and administrative operations.
The Product
Trubla is an AI-assisted community ecosystem built around authentic experiences, trusted recommendations, reputation, creators, messaging, and location-aware discovery.
Project Goal
To create a scalable product foundation that connects community interactions, AI-assisted recommendations, experience sharing, real-time messaging, analytics, and operational workflows.
Responsibilities
The development process included sprint planning, technical refinement, API alignment, code reviews, QA validation, regression testing, production releases, and performance monitoring.
Role in Project
The resulting foundation includes three client applications, more than 20 product modules, seven-plus core business domains, one shared backend platform, AI-assisted recommendations, real-time messaging, and cloud-native infrastructure.
Workflow Plan
End-to-End Product Development
Discovery & Design
- Product Discovery
- Requirements Analysis
- UX Research
- Promotional Video Production
- Marketing Creatives
- UI/UX Design
- Technical Discovery
Development
- API Integration
- Data Management
- Native iOS Development
- Native Android Development
- Code Review
- Backend Development
QA & Release
- QA Testing
- Bug Fixing
- Regression Testing
- Performance Optimization
- Deployment
- Continuous Support
Building an AI-Powered Community Around Authentic Experiences
Trubla was engineered as a multi-platform community ecosystem built around AI-assisted discovery, authentic experience sharing, reputation, messaging, and location-aware recommendations.
The platform combines native mobile applications, a web platform, cloud infrastructure, behavioral analytics, AI-assisted discovery, and operational tooling designed for continuous product evolution.
Engineering Challenge
Building Trubla required multiple product domains to work together while remaining independently scalable.
The platform needed to support:
- AI-powered discovery
- Community
engagement - Multi-platform synchronization
- Real-time messaging
- Trust and safety
- Location-aware experiences
- Product analytics
- Administrative operations
- Native mobile applications
- A web platform
The engineering challenge was to support real-time interactions, AI-assisted recommendations, community engagement, and operational workflows across every client application.
Architecture & Engineering Solution
Trubla was engineered using a modular, domain-driven architecture that allows each product capability to evolve independently while sharing the same business foundation.
Architecture Components:
- Domain-oriented design
- API-first communication
- Shared backend services
- Native client
applications - Independent business modules
- Centralized operations
- Identity and authentication
- Recommendation engine
- Messaging and notifications
- Product analytics
This architecture connects the platform’s core business domains while allowing them to remain independently scalable.
User Interviews & Insights
User interviews helped us understand who Trubla users are, what motivates them, what type of content they value most, and what challenges they face when looking for trusted recommendations.
User Motivation
Users join Trubla to discover trusted recommendations, see real experiences before trying something new, and share their own opinions with the community.
Core Users
Trubla’s audience includes community-driven explorers, content creators and storytellers, and travel or lifestyle enthusiasts.
Content Preferences
Users value authentic recommendations, local discoveries, hidden gems, and travel or lifestyle experiences that feel real and useful.
User Challenges
Users often face too much sponsored or biased content, struggle to find trustworthy opinions, and lack personalized recommendations.
Personas
We defined two key personas to guide user needs, discovery flows, and content-sharing logic.
AdamI want my real experiences to reach people who value honest content, trusted recommendations, and meaningful connection.
The Authentic Creator
Lifestyle and travel creator who shares honest recommendations. Trubla helps him publish content, answer requests, engage with users, and grow trusted influence.
MayaI want to discover reliable experiences faster, so I can feel confident before choosing what to try, visit, or recommend next.
The Experience Explorer
Active explorer looking for real, trustworthy recommendations. Trubla helps her discover nearby experiences, check ratings, save interesting places, and share feedback after trying them.
User Flow
Wireframes
Visual Design
Typography & Colors
A System Built to Scale
With a growing product, consistency requires a system—not isolated screens. Every component was designed with reusable states, cross-platform behavior, and scalability in mind. Clear rules replaced one-off decisions, keeping the entire experience cohesive as new features were added.
Logo idea and process
The logo draws inspiration from the chameleon, known for its unique ability to adapt and change colors. This fusion of nature-inspired symbolism and varied emotional content creates a dynamic and engaging visual identity.
Make the first entry feel clear
and flexible
Offer a way in. Show why joining matters.We designed a flexible entry flow where users can sign up, sign in, or continue as guests with limited access. The product message supports this moment by showing what full access unlocks: personalized discovery, content that matches user taste, and connection with an authentic community.
Turn discovery into the main interaction loop
We designed Trubla’s content flow around the actions users repeat most: exploring personalized content, opening posts, reacting, commenting, rating, and sharing.
The feed brings together location context, creator details, trending posts, hot topics, and community signals to make discovery feel relevant, active, and easy to engage with.
Available on:
Landing Page
One message. Every screen.Communicate value at a glance
A responsive landing page designed to clearly present Trubla’s core value: real experiences, honest ratings, and community-driven discovery.
Focused messaging, product visuals, and clear calls to action help users understand how Trubla works, why it feels trustworthy, and what they can discover by joining the platform.
Give it a Try
FAQ About Trubla
What is Trubla?
Trubla is an AI-powered social discovery platform that helps people discover authentic places, experiences, and communities through personalized recommendations. The platform combines geolocation, reputation systems, user-generated content, and AI-assisted discovery to connect users with relevant experiences nearby and around the world.
What Services Did You Are Launched Provide For Trubla?
Our team delivered the project end-to-end, including Product Discovery, Branding, UX/UI Design, iOS Development, Android Development, Backend Development, Web Development, Quality Assurance, DevOps, Release Management, and continuous product improvement after launch.
What Technologies Were Used To Build Trubla?
Trubla was engineered as a scalable cross-platform ecosystem using native iOS and Android applications, a modern web platform, cloud-based backend infrastructure, and third-party integrations. The solution was designed to support AI-assisted recommendations, location services, media management, notifications, analytics, and long-term product scalability.
Does Trubla Use Artificial Intelligence?
Yes. AI is used to improve content discovery and recommendation quality by analyzing behavioral, contextual, location, and reputation signals. Instead of relying solely on chronological feeds, the platform helps users discover experiences that are more relevant to their interests and surrounding context.
How Does Location-Based Discovery Work?
Trubla combines geolocation with contextual recommendation logic to help users discover nearby places, experiences, and creators. Users can explore recommendations based on location, categories, popularity, reputation, and personalized interests while maintaining fast search performance through scalable backend services.
How Does Trubla Support Community Engagement?
The platform includes personal profiles, creator profiles, reputation systems, ratings, following, comments, publishing workflows, content categories, notifications, and personalized discovery feeds. Together, these features encourage authentic interactions instead of traditional social media engagement metrics.
How is User-Generated Content Managed?
Users can create rich content using photos, videos, ratings, and structured publishing flows. The platform supports media processing, draft management, moderation workflows, reporting tools, and content lifecycle management to ensure a reliable user experience.
How Does Trubla Ensure Trust And Safety?
Trust and safety are built into the platform through moderation workflows, reporting tools, user blocking, administrative dashboards, review processes, and AI-assisted moderation features. These systems help maintain a healthy and scalable community as the platform grows.
Can Trubla Scale As The User Base Grows?
Yes. The platform was designed with long-term scalability in mind. Its architecture supports native mobile applications, web services, cloud infrastructure, background processing, analytics, and continuous product improvements, allowing new capabilities to be introduced without major architectural changes.
Can You Are Launched Build A Similar AI-Powered Platform?
Absolutely. We help startups and growing businesses design, develop, and launch AI-powered mobile and web platforms, including social networks, community products, marketplaces, healthcare applications, fintech solutions, SaaS platforms, and other scalable digital products. From Product Discovery and UX/UI Design to development, launch, and long-term support, we provide the complete engineering team needed to bring ambitious ideas to market.
