Blog

You are launched is working with startups since 2016 and have plenty of stories and knowledge to share. As we are using The Lean Startup approach that is not much used by other service companies, it should be very helpful for any startup to go through learns from other startup’s mistakes and successes. Note: all start-up stories that could be found here are exclusively allowed to be published here by startup owners.

Using Real Usage Patterns to Guide Product Strategy

5 min read

Using Real Usage Patterns to Guide Product Strategy

Discover how usage patterns shape product strategy in startups. Learn what product events to track, how to find the Aha moment, and improve retention.

Idea Stage

Product Messaging and In-App for Successful Onboarding

5 min read

Product Messaging and In-App for Successful Onboarding

Learn how product messaging and in-app communication drive PLG onboarding, increase activation, reduce churn, and improve trial-to-paid conversion.

Marketing and Product-related topics

Startup Advisory Board: Who You Need and Why

5 min read

Startup Advisory Board: Who You Need and Why

Discover why first-time founders need a Startup Advisory Board. Learn which advisors to choose and how they help avoid costly mistakes.

Idea Stage

How AI Features Enhance Real User Value in Early Products

5 min read

How AI Features Enhance Real User Value in Early Products

Discover AI features that boost real user value in early products, avoid AI theatre, and apply automation, RAG search, and personalization.

Idea Stage

Viral Loop: A Practical Framework for Startups

5 min read

Viral Loop: A Practical Framework for Startups

Discover a practical viral loop framework for startups to drive compounding growth, lower CAC, and scale acquisition beyond the sales funnel.

Marketing and Product-related topics

Technical Due Diligence: How to Prepare as a Startup

5 min read

Technical Due Diligence: How to Prepare as a Startup

Learn how startups can prepare for technical due diligence, reduce investor risk, and avoid costly issues before fundraising or scaling.

Development Stage

Behavioral Design: How Startups Can Increase Engagement

5 min read

Behavioral Design: How Startups Can Increase Engagement

Discover how behavioral design helps startups increase engagement, influence user habits, and achieve sustainable product growth.

Marketing and Product-related topics

Microinteractions in MVPs & The Habit Loop

5 min read

Microinteractions in MVPs & The Habit Loop

Learn how microinteractions in MVPs improve usability, build habit loops, and increase retention, engagement, and LTV to CAC ratio.

Development Stage

User Feedback: Getting Honest Insights Via Interviews

5 min read

User Feedback: Getting Honest Insights Via Interviews

The CFO of Netigate, Henrik Ceder, says about user feedback: “Feedback is the compass for greatness; it tells you what to avoid, what to learn, and where to…

Idea Stage

The North Star Metric: Your Startup’s Growth Engine

5 min read

The North Star Metric: Your Startup’s Growth Engine

Discover how SaaS startups use the North Star Metric to measure product value, improve retention, and scale with product-led growth.

Marketing and Product-related topics

SaaS Monetization for Startups: From Freemium to Usage-Based

5 min read

SaaS Monetization for Startups: From Freemium to Usage-Based

Learn how SaaS monetization models work, from freemium to usage-based pricing, and how startups choose sustainable strategies as they scale.

Marketing and Product-related topics

User Stories: Defining MVP Features That Truly Matter

5 min read

User Stories: Defining MVP Features That Truly Matter

Learn what user stories are, why they matter in Agile product development, and how they drive collaboration, product value, and results.

Development Stage