Design Process
The design process will depend on the type of product we are working on. Thus, the approach to a shop or brand website is way different from the way we design a sports app, healthcare app, or streaming platform.
Fundamental Stages
Define
01During this phase, You are launched team brainstorming with stakeholders around the product to get the best result.
Research
02Once we defined the idea together, the product team moves to the research stage(monitoring market and users).
Create
03After we clarified users’ expectations, needs, and wants from a product, we are moving to the design phase.
Test
04Set of user testing sessions, You are launched validates the product as with end-users so with stakeholders.
Develop
05At this stage, designers work closely with developers to create the best quality product for all users
You will have a lower chance of creating a product with good UX without a solid design process. A great design process makes it possible to craft amazing experiences for users and increase the product success rate, which is the main our main here.
Product Definition
Before the product team creates anything, there is one of the most important UX design phases needs to be done. At the start point of building the product, you need to define the context of existence!
This stage is a basis for the product you will get at the very end.These are the major points of product definition:
- Interviews with stakeholders. It means that our team gathering information about business goals and some insights
- Value proposition mapping. At this stage, we will rethink the key aspects and value propositions of your future product. Here are some of the main questions we would need to cover: Who will use it? Why this is needed for them? How to present it? As for Value Proposition, we would need to polish out the cornerstones of the product with stakeholders to match business and users’ needs.
- Creating the concept sketch. Here we are creating basic prototypes of the future architecture. Some screen interactions can be visualized here too if needed.
Research
We at You are launched think of research as a perfect investment! Well-made research is like a solid ground for future designers' decisions. Investing in research early can potentially save a lot of time and money down the road.
The product research phase depends on different factors like product complexity, resources available, timing, and a lot of other factors.
The product research stage might include:
- Personal interviews. Do you want a great product? You need to understand the users! Interviews provide qualitative data about the target audience, such as their needs, wants, fears, motivations, and behavior.
- Competitive research. This type of research helps designers to understand the industry standards and find opportunities for clients' products within their particular niche.
Create
Here are the primary design stages:
- Sketching. We use this method to visualize the ideas faster and with less time loss. Usually, we use digital tools to do this, but sometimes drawing by hand on paper is a good option. Our team considers sketching as a very important and useful process that helps to visualize the design solutions during brainstorming. When we see the results - we can decide which option is the best for the project.
- Wireframing. When we create wireframes, we essentially visualize the structure of the future page (the key elements and how they will fit together). Wireframing is the skeleton of the product, our designers usually use wireframes as a basis for future prototypes and mockups.
- Prototyping. After we created some wireframes, it is time for prototyping. Prototypes are showing the actual interaction experience (while wireframes are just how the page looks). We create prototypes to simulate the product, they cold are low-fidelity (just clickable wireframes) of high-fidelity (created with code or advanced interaction tools).
Test
The phase of testing may include the following points:
- Become the user. From the moment when our design team reached the point when the product is usable, we start the in-house tests. Team members starting to use the product on regular basis (as much as possible) to find the bugs and usability drawbacks.
- Sessions of tests. An important part of the testing process requires giving your product to the target audience and gathering their feedback. We use different formats depending on the product: moderated/unmoderated usability testing, focus groups, beta testing, and A/B testing.
- Surveys. A great and very useful tool to get information about the quality of a product from real users. Designers can ask users some open-ended questions to get their opinion on some specific features. For example: “Have you been confused with some part of the product?”.
- Analytics. Numbers don't lie... So we trust them like they are part of the team. We gather the data (clicks, navigation time, etc.) from the tools we use and analyze them to know how users interact with the product.
Develop
Designing with development in mind is about working as a team.
When our design team starts to work with developers we are doing our best to establish productive communication. Clear goals and well-designed elements of a product that are easy to implement are fundamental for our work process.
Designing for development is the way of finding the solutions that provide the best possible experience for our users but also with maximum efficiency for the developer's team (creating design systems, a library of components, etc.)
So, we are into that technique and always doing our best to deliver the best product for our customers from the design and development side!
What’s next?
Now, we know how the design stage works. Design Stage is the best stage for creating the first app prototype, demo app for investors, and validating it with the users you’ve got on the previous stage. Sure, the design stage can work if you would like to validate your idea with the help of a landing page and present an app that does not exist even for now. And sure, once the design is ready, it would be a great time to dig into the MVP stage.
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