EU
Engineering Nanohabits: Building a Science-Based Habit Change Platform
You are launched has successfully delivered comprehensive design files, video demos, and working prototypes, demonstrating the project's progress.
From Vision to Impact
Built to launch. Engineered to grow.What Was Done
We engineered and delivered Nanohabits as a science-based habit-building platform that combines personalized planning, curated habit libraries, behavioral coaching, and progress tracking into one seamless mobile experience.
The solution includes native iOS and Android applications, a scalable backend infrastructure, subscription management, personalized content delivery, and an administrative platform for managing habits, collections, and educational materials.
We also implemented goal planning workflows, progress analytics, reminders, behavioral insights, premium content management, quality assurance processes, and continuous product delivery to support long-term product evolution.
Delivered Result
Nanohabits became a scalable digital coaching platform that helps users build healthier routines through structured planning, curated learning, and measurable progress.
The platform enables users to discover science-based habits, create personalized goals, follow guided collections, monitor their progress, and continuously improve their daily routines through an engaging mobile experience.
At the same time, product teams benefit from centralized content management, behavioral analytics, subscription infrastructure, and operational tools that support continuous feature development and long-term product growth.
App Store Rating
Downloads
Habits
Life Categories
Product Releases
Core Product Features
Project Details
Category
- Wellness
- Education
Clutch Review
You are launched has successfully delivered comprehensive design files, video demos, and working prototypes, demonstrating the project's progress. The team delivers ahead of schedule and excels at listening and communicating. Moreover, they were experienced, organized, collaborative, and efficient.
Project Timeline
Technology Used
- IOS: Swift, SwiftUI
- Android: Kotlin
- Backend: Ruby on Rails
- AWS
- Firebase
- Amplitude / Firebase Analytics
8 Team Members
- 1 Product Designer
- 2 iOS Developers
- 2 Android Developers
- 1 Backend Developer
- 2 QA Engineers
About The Project
Nanohabits is a science-based habit-building platform designed to help users create sustainable routines through personalized coaching, curated habit libraries, structured goal planning, progress analytics, and educational content.
Rather than functioning as a simple habit tracker, the platform combines behavioral science, guided habit collections, coaching content, podcasts, reminders, and long-term progress monitoring into a unified mobile experience.
The Product
Nanohabits is a personalized habit-building platform that helps users discover science-backed habits, organize daily routines, track progress, and develop healthier lifestyles through guided experiences and continuous motivation.
Project Goal
To build a scalable mobile platform that transforms behavioral science into practical daily habits through personalized planning, curated content, progress analytics, reminders, and premium learning experiences.
Responsibilities
Our team covered product discovery, UX/UI implementation, native iOS and Android development, backend engineering, subscription infrastructure, analytics integration, QA validation, release management, and continuous product improvement.
Role in Project
We acted as a long-term product engineering partner, supporting Nanohabits across product strategy, mobile engineering, backend development, analytics, quality assurance, infrastructure, and continuous feature delivery.
Workflow Plan
From Idea to Habit Platform
Research &
Validation
- Behavioral Research
- User Experience Design
- User Interface Design
- Product Discovery
- Technical Planning
Platform
Engineering
- Mobile Applications
- Backend Platform
- Content Management
- Analytics
- Premium Features
Continuous Improvement
- Release Management
- Performance
- User Feedback
- Product Analytics
- Feature Evolution
Building a Habit Platform That Turns Intentions Into Lasting Change
Nanohabits was engineered as a science-based habit-building platform that combines personalized planning, curated habit libraries, educational content, and behavioral analytics within a unified mobile ecosystem.
The platform brings together native mobile applications, subscription infrastructure, content management, cloud services, analytics, and operational tooling designed to support continuous product evolution and long-term user engagement.
Engineering Challenge
Building a habit platform is not simply a tracking challenge. Nanohabits needed to sustain engagement beyond initial motivation while combining behavioral science, personalized planning, educational content, subscriptions, and continuous product evolution within one connected experience.
The platform needed to support:
- Personalized habit planning
- Daily routines
- Goal management
- Curated habit
collections - Progress analytics
- Learning content
- Push notifications
- Subscription management
- User engagement
- Native mobile applications
The engineering challenge was to create a scalable architecture capable of supporting personalized user experiences while enabling continuous product growth through reusable platform services.
Architecture & Engineering Solution
Rather than organizing the application around individual screens, Nanohabits was engineered around reusable product domains connected through shared backend services and scalable APIs. This modular foundation supports continuous growth without compromising a consistent user experience.
Architecture Components:
- Domain-oriented architecture
- API-first communication
- Shared backend
services - Native mobile applications
- Subscription infrastructure
- Content management
- Cloud infrastructure
- Analytics platform
- Scalable APIs
This modular architecture lets planning, content, analytics, subscriptions, and insights evolve independently while maintaining a consistent mobile experience.
From Insight to Habit Design
Product discovery helped us understand how users build habits, what causes motivation to fade, and where complex routines create friction. These insights shaped a focused experience built around guided planning, manageable actions, visible progress, and long-term engagement.
Key Challenges Behind the Experience
Building lasting habits requires more than tracking completed actions. The product needed to reduce friction, keep users motivated, and transform long-term goals into manageable daily behavior.
Inconsistent
Follow-Through
Initial motivation often fades without structure and visible progress. Daily planning, habit logging, activity history, notes, and progress analytics help users maintain awareness and return to their routines.
Habit Overload
Too many routines, categories, and recommendations can make it difficult to know where to begin. Guided onboarding, curated collections, and personalized goals help users focus on relevant actions.
Motivation Gap
Large personal goals can feel distant and overwhelming. Nanohabits breaks them into smaller habits that users can complete, track, and gradually connect to meaningful progress.
Turning Habit Science into Product Experience
Building lasting habits is not only a technology challenge but also a behavioral one. Every major feature in Nanohabits was designed to reduce friction, encourage consistency, and help users turn intentions into sustainable daily routines.
Simple onboarding, curated habits, and personalized goals make it easier to begin.
Daily planning, reminders, habit tracking, and notes help transform routines into habits.
Analytics, milestones, and visual progress encourage long-term engagement and continuous improvement.
Discovery & Validation
The initial product concept included extensive sketches and ideas, but key user flows, business rules, and interactions still needed to be clarified before development.
STEP I: Concept & UX Review
We reviewed the initial product sketches, habit-building concept, onboarding flow, categories, goals, habit collections, and proposed motivational mechanics.
The team identified missing states, unclear transitions, and product decisions that required validation before implementation.
STEP II: Product Logic Definition
We aligned the logic behind template and custom habits, goal relationships, habit frequency, progress calculation, daily planning, subscriptions, and content access.
This helped establish consistent rules across iOS, Android, backend services, and the administration panel.
STEP III: Iterative Product Validation
The product was refined through regular design reviews, mobile build testing, onboarding validation, analytics planning, and post-release feedback.
New insights informed improvements to habit logging, animations, filtering, planning, subscriptions, custom habits, and progress visualization.
Understanding User Motivation
Nanohabits was designed around the everyday challenges people face when trying to build lasting habits. Instead of focusing on demographics, we focused on recurring behavioral patterns that influence long-term consistency.
SophieI want to improve my life by building habits, but I need guidance to understand where to begin and how to take achievable steps.
The Beginner
Users often begin with motivation but lack structure. Nanohabits guides them through onboarding, curated habit collections, personalized goals, and simple daily actions that make the first steps achievable.
AlexI start motivated, but need structure, reminders, and visible progress to stay consistent and keep moving toward my goals.
The Consistency Seeker
Long-term users need progress visibility, reminders, planning tools, and measurable achievements. Nanohabits helps maintain momentum through habit tracking, analytics, notes, and continuous feedback.
Making Habit Formation Feel Achievable
User Flow
Visual Design
Typography & Colors
A Design System Built for Product Evolution
As Nanohabits grew from an MVP into a broader habit-building platform, the interface needed to remain consistent across new features, states, and mobile releases.
We established reusable components, category-based visual rules, shared form patterns, scalable navigation, and cross-platform interaction standards to support continuous product development without fragmenting the user experience.
Available on:
Intentions to Habits
Build a Personal Habit System
Nanohabits guides users from broad personal intentions to a structured set of habits connected to meaningful goals.
Users can explore curated habits, choose relevant life areas, create personal goals, configure repetition frequency, and gradually build a routine that reflects their priorities rather than following a generic checklist.
Build a Personal Habit System
Nanohabits guides users from broad personal intentions to a structured set of habits connected to meaningful goals.
Users can explore curated habits, choose relevant life areas, create personal goals, configure repetition frequency, and gradually build a routine that reflects their priorities rather than following a generic checklist.
Transform small actions into meaningful personal growth
Habit activity, repetition history, active days, goal progress, and profile analytics help users understand how consistently they are building their routines. Instead of showing only whether a task was completed today, Nanohabits connects everyday actions to longer-term progress across habits and goals.
Landing Page
Build better habits. One small step at a time.Turning Habit Building into a Clear Product Story
Nanohabits makes habit building simple and achievable through small, consistent actions. The landing page communicates this value through clear messaging, real product screens, and a focused user journey.
Responsive layouts and clear calls to action guide visitors from discovering the app to starting their first habit.
Give it a Try
FAQ About Nanohabits
What Is Nanohabits?
Nanohabits is a mobile habit-building and self-motivation platform for iOS and Android. It helps users discover habits, connect them to personal goals, plan daily routines, track repetitions, add notes, and measure progress over time. The product also includes curated collections, custom habits, subscriptions, behavioral analytics, and an administration platform for managing user-facing content.
What Problem Does Nanohabits Solve?
Nanohabits helps people turn broad self-improvement intentions into smaller, structured actions. Instead of relying only on motivation, users can create goals, choose relevant habits, define repetition frequency, plan daily actions, and monitor their consistency through progress data and activity history.
How Does Habit Tracking Work In Nanohabits?
Users add habits to their accounts and log repetitions from the main screen or habit details. Each log updates habit activity, total repetitions, active days, goal progress, and profile analytics. Habit frequency can be configured as daily, weekly, or monthly when the habit is connected to a goal.
How Are Goals Connected To Habits?
A personal goal can contain multiple habits, including habits from different life categories. Users choose the habits that support a goal and define how frequently each one should be repeated. Goal progress is then calculated from the connected habit activity.
Can Users Create Their Own Habits?
Yes. Premium users can create custom habits with a personal name, description, and life category. Custom habits can be tracked, added to goals, displayed in the user’s habit library, and managed separately from the predefined habits created through the administration platform.
How Does The Nanohabits Subscription Model Work?
Nanohabits uses a freemium subscription model. Premium access supports unlimited habits and goals, custom habit creation, and access to locked content. The subscription flow includes multiple plan options, purchase restoration, promo-code redemption, and continued premium access until the end of the current billing period after cancellation.
How Is Content Managed In Nanohabits?
The internal administration platform allows the product team to manage habits, categories, collections, goals, benefits, podcasts, subscriptions, and user-facing content. Habit content can include descriptions, benefits, sources, frequency recommendations, images, category assignments, collection assignments, and premium-access settings.
What Technologies Were Used To Build Nanohabits?
The product uses Swift and SwiftUI for iOS, Kotlin for Android, Ruby on Rails for backend development, and AWS infrastructure for APIs, storage, and media delivery. Amplitude supports behavioral analytics, while New Relic is used for application performance monitoring. The product also includes separate staging and production environments.
What Was You Are Launched Responsible For?
You are launched supported Nanohabits across business analysis, product and technical discovery, UX/UI design, native iOS and Android development, backend engineering, QA, infrastructure, analytics, release preparation, and continuous product improvement. The delivery team included product management, business analysis, design, mobile development, backend engineering, technical leadership, and quality assurance.
Did Development Continue After the Initial Launch?
Yes. Nanohabits continued evolving after the first store release. Post-launch development included updates to the main habit experience, daily planning, filters, subscriptions, custom habits, locked content, progress visualization, analytics, cross-platform animations, and administration capabilities.
