AU
Edge Ai cricket coaching Platform Case Study
What has stood out most about working with You are launched is their responsiveness.
From Vision to Impact
Built to launch. Engineered to grow.What was done
We engineered and delivered EDGE as an AI-powered cricket coaching platform that connects athletes and coaches within one unified mobile ecosystem.
The solution includes native iOS and Android applications, Kotlin Multiplatform architecture, a Ruby on Rails backend, AWS cloud infrastructure, AI-assisted coaching tools, performance analytics, and a shared business layer across both platforms.
We also implemented athlete development workflows, coach workspace functionality, professional drill management, analytics tracking, QA processes, release validation, and continuous product improvement across the full engagement.
Delivered result
EDGE became a scalable AI-powered sports platform that supports athlete training, coach collaboration, performance tracking, and data-driven development within one connected engineering foundation.
The platform enables athletes to record sessions, track matches, set goals, review progress, keep training journals, and receive AI-assisted recommendations tailored to their development.
At the same time, coaches benefit from a dedicated workspace for drill assignment, athlete management, match reports, monthly reports, feedback, performance reviews, and training analytics.
Analytics-enabled screens supporting product intelligence and behavior tracking.
75+
Professional cricket drills available for structured athlete development.
250+
Crash-free testing sessions confirming stable performance across tested app flows.
100%
Tracked analytics events helping monitor user journeys and feature adoption.
50
User roles supported within one shared mobile ecosystem.
2
Mobile platforms delivered with one shared Kotlin Multiplatform codebase.
2
Project Details
Category
- Sport
- AI
- Education
- Australia
Clutch Review
You are launched has delivered a highly intuitive product, as evidenced by the over 80% of testers who can navigate the app without guidance. The team has been responsive, timely, and genuinely eager to be part of the project. You are launched communicates clearly and collaborates well
Project Timeline
Technology Used
- Kotlin KMM/KMP
- Shared business logic
- Platform-specific components
- Reusable architecture
- Ruby on Rails backend
- AWS cloud infrastructure
9 Team Members
- Product Manager
- UI/UX Designer
- 2 Kotlin Multiplatform Engineers
- 2 Backend Engineers
- 2 QA Engineers
- DevOps Support
About the project
EDGE is an AI-powered cricket coaching platform that connects athletes and coaches in one mobile ecosystem. The product brings together training management, performance tracking, AI-assisted coaching, analytics, and collaborative athlete development. The platform was built to help athletes improve consistently while giving coaches the tools to manage progress, assign drills, review performance, and support development through structured insights.
The Product
EDGE is a digital sports ecosystem that combines athlete training tools, coach workspace features, AI recommendations, performance analytics, and shared backend logic into one scalable mobile platform.
Project Goal
To build an AI-powered coaching platform that helps athletes train smarter, gives coaches a professional workspace, and supports long-term product growth through scalable architecture and analytics-driven decisions.
Responsibilities
Our team covered product discovery, UX/UI design, technical discovery, architecture planning, API planning, mobile development, backend engineering, AI-assisted feature integration, QA validation, release support, and continuous product refinement.
Role in Project
We acted as a full-cycle product engineering partner, supporting EDGE from early product vision and technical planning through MVP delivery, testing, release preparation, and long-term platform evolution.
Workflow Plan
End-to-End Product Development
Discovery & Design
- Product Discovery;
- Requirements Analysis;
- UX Research;
- Promotional Video Production;
- Marketing Creatives;
- UI/UX Design;
- Technical Discovery.
Development
- API Integration
- Data Management
- Platform-specific Implementation
- Code Review
- Backend Development
QA & Release
- QA Testing
- Bug Fixing
- Regression Testing
- Performance Optimization
- Deployment
- Maintenance
Building an AI-Powered Cricket Coaching Platform
EDGE was engineered as a scalable sports platform connecting athlete development, coach workflows, AI recommendations, analytics, and shared mobile infrastructure within one unified engineering foundation.
The platform combines native mobile applications, Kotlin Multiplatform, shared business logic, Ruby on Rails backend services, AWS cloud infrastructure, product analytics, QA processes, and continuous delivery practices designed for long-term scalability.
Engineering Challenge
Building EDGE meant designing two distinct experiences within a single application. Athletes needed tools for training, performance tracking, and AI recommendations, while coaches needed tools for managing athletes, assigning drills, and giving feedback. The platform needed to support:
- Athlete development
- Coach workspace
- AI recommendations
- Shared platform logic
- Cross-platform consistency
- Performance analytics
- Role-based access
- Native mobile applications
- Long-term scalability
- Continuous product evolution
The key challenge was to keep athlete and coach experiences role-specific while synchronizing them through shared backend services and reusable business logic.
Architecture & Engineering Solution
EDGE was engineered around reusable business domains rather than isolated application screens. This allowed athletes and coaches to share the same platform foundation while maintaining dedicated experiences, access rules, and product flows. Architecture Components:
- Kotlin Multiplatform
- Shared business logic
- Ruby on Rails backend
- AWS cloud infrastructure
- Modular architecture
- Shared APIs
- Reusable components
- Business layer separation
- Role-based access
- Native UI
- Platform-specific components
- Future-ready architecture
This approach enabled cross-platform consistency across iOS and Android while preserving native mobile experiences and supporting future platform growth.
Problems & Pains
Athletes and coaches had different needs, but shared one core challenge - training data was fragmented, progress was hard to track, and communication often depended on manual updates.
Problem
Athletes had limited visibility into long-term progress and training consistency. Data was scattered across tools and manual updates, making it difficult to track improvement and identify performance trends.
Solution
We created a structured progress-tracking system with real-time insights and clear data visualization. It helps athletes understand their development and allows coaches to adjust training plans more efficiently.
Personas
We focused on two primary personas to guide the experience, prioritize user needs, and shape the app’s key discovery flows.
JohnI want to clearly see how my daily effort adds up over time, so I can stay motivated, trust the process, and understand what to focus on next.
Athlete
Follows structured or personal training plans. Needs clarity, consistency, and instant feedback after sessions. Edge helps him log workouts, track progress, and train with smarter drills guided by AI.
DanielI need a clear view of each athlete’s development and needs, so I can make confident decisions, provide guidance, and focus more on coaching.
Coach
Tracks multiple athletes and training sessions. Needs faster feedback and clearer progress overview. Edge helps him log sessions, review performance, and coach more efficiently with real-time data and AI support.
User Flow
Wireframes
Prototypes
Animated prototypes helped us test real user interactions, demonstrate flow behavior, and make the product experience feel tangible before development.
Visual Design
Typography & Colors
Design system & Component consistency
A System Built to Scale
With a growing product, consistency requires a system—not isolated screens. Every component was designed with reusable states, cross-platform behavior, and scalability in mind. Clear rules replaced one-off decisions, keeping the entire experience cohesive as new features were added.
Introduce benefits, not a feature list
Show the value. Skip the overload.Every unnecessary step increases the chance of losing users before they begin. Edge keeps onboarding focused on the product's core value and helps athletes reach their training experience without distractions.
Everything athletes need to stay on track
A personalized space where athletes can log sessions, manage workouts, follow assigned drills, and monitor progress over time. Clear performance insights and AI-powered feedback help them understand what to improve, stay consistent, and focus on their next training goal.
Athlete Journal
Helps players reflect on training, track daily progress, and document performance over time. A dedicated space for notes, feedback, recovery, and personal development throughout the season.
Landing Page
One message. Every screen.Communicate value at a glance
A responsive landing page that clearly presents Edge’s benefits for athletes and coaches. Focused messaging, product visuals, and clear calls to action help users understand the platform and move toward downloading the app.
Promotional Content & Social Media Creatives
Product Video Production
We created promotional videos to showcase EDGE’s key features, user experience, and product value across digital channels.
Marketing Creatives
We created branded Instagram visuals to highlight EDGE’s features, benefits, and training experience.
Give It a Try
FAQ About EDGE
What is Edge?
EDGE is a sports performance platform designed to help athletes and coaches manage training, track progress, analyze performance, and make data-driven decisions through native mobile applications and a shared backend ecosystem.
What services did You are launched provide for the EDGE project?
Our team delivered the product end-to-end, including product strategy, branding, UI/UX design, native iOS and Android development, backend engineering, AI-assisted features, analytics, and quality assurance.
Was EDGE developed as native mobile applications?
Yes. EDGE was built as native mobile applications for both iOS and Android, providing platform-specific performance, user experience, and long-term maintainability.
Does the platform include AI features?
Yes. EDGE incorporates AI-assisted capabilities to support coaching workflows, provide training insights, and help users make informed decisions based on athlete performance data.
How does the platform help coaches and athletes?
The platform enables coaches and athletes to manage training sessions, monitor progress over time, review performance history, assign drills, analyze results, and collaborate through a shared digital workspace.
What technologies were used to build EDGE?
The platform combines native mobile development, a shared backend architecture, analytics services, and scalable cloud infrastructure to support multiple user roles and continuous product evolution.
Can this platform architecture support future growth?
Yes. EDGE was designed with scalability in mind, allowing new features, additional user roles, AI capabilities, and expanded analytics to be introduced without rebuilding the entire platform.
Is EDGE suitable for different sports?
Yes. Although designed around structured athlete development workflows, the platform architecture can be adapted for various sports and performance-focused organizations.
Can You are launched build similar sports technology products?
Absolutely. We help startups and established companies design, build, and scale custom sports technology platforms, including athlete management systems, coaching applications, AI-powered products, and performance analytics solutions.
What development services does You are launched offer?
Our team provides end-to-end product development services, including:
• Product Discovery
• Branding
• UI/UX Design
• Native iOS Development
• Native Android Development
• Backend Development
• AI Development
• QA & Testing
• Product Launch Support
